Kendrick Lamar has been announced as the performer for the 2025 Apple Music Super Bowl LIX Halftime Show, set to take place on February 9th, 2025, in New Orleans.
Super Bowl LIX. New Orleans.https://t.co/RwqVLDGdgf
— Kendrick Lamar (@kendricklamar) September 8, 2024
The announcement was made via a striking video where Lamar stands on a football field, framed by an American flag, signalling the gravity of the moment. The news has electrified fans and stirred conversations across social media, especially following Lamar‘s cryptic comment, “no round twos,” which some believe is a jab at his ongoing beef with Drake. The rivalry, which reached a boiling point months ago, saw both artists trading diss tracks, as well as sharp public comments.
In his video message, Lamar expressed the monumental nature of the upcoming performance, urging fans not to miss it. “My name’s Kendrick Lamar, and I’ll be performing at Super Bowl LIX,” he says. “Will you be pulling up? I hope so. You know it’s only one opportunity to win a championship. No round twos.”
K-Dot added, “I won’t want you to miss it. Meet me in New Orleans, February 9th, 2025. Wear your best dress, too, even if you watch it from home.”
Key figures in the music and sports worlds have weighed in on the announcement. Jay-Z, who has worked with the NFL through his company Roc Nation to select halftime performers, praised Lamar as a “once-in-a-generation artist.” Jay-Z continued, “His deep love for hip-hop and culture informs his artistic vision. Kendrick’s work transcends music, and his impact will be felt for years to come.”
The NFL’s Seth Dudowsky echoed these sentiments, describing Lamar’s profound influence on both music and culture, and expressing excitement for the partnership.
Adding, “Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”
Lamar also released a separate statement, emphasizing the enduring impact of rap music. “Rap music is still the most impactful genre to date,” Lamar said. “And I’ll be there to remind the world why. They got the right one.”
With the show set in New Orleans, a city rich in musical heritage, expectations are high for an unforgettable performance.
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