The multi-hyphenate has undoubtedly some of the best business ideas for a rapper-turned-business mogul and according to reports, Mr. Carter is gearing up to launch a new multimedia brand called ‘EDITION.’
The new business, EDITION by Modern Luxury, is being developed in collaboration with Modern Luxury Media with the goal to “amplify and elevate voices that are shaping popular culture”.
Roc Nation’s foray into media comes on the heels of the company’s recent VR acquisition of an unknown amount of SENSO tokens from $100 million-backed Sensorium Corporation.
In the winter of 2021, EDITION will debut in print, digital, social, and “experiential activations.”
“Insider content and deeper audio and video storytelling” will be accessible through secret tokens buried throughout the magazines, according to a press statement.
Isoul H. Harris has been named Editor-in-Chief, and he will collaborate closely with Jana Fleishman, Roc Nation’s EVP Strategy & Communications, and the Modern Luxury team.
Speaking of the new venture, Desiree Perez, Chief Executive Officer and co-founder of Roc Nation, said: “Modern Luxury Media has built a legacy of being the premier media company in building brands in luxury that drive influential and aspirational content.
“We couldn’t think of a better partner to launch EDITION and provide a platform to amplify the voices of a powerful community.”
Isoul Harris also stated: “With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture.
“I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space.”
President of Business Operations & Strategy for Roc Nation, Brett Yormark also said: “The importance of elevating the voices of such a powerful community has never been greater
“We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.”
John Amato, principal at Modern Luxury Media, said: “Since our founding, it’s been Modern Luxury’s mission to focus on the importance of creating connection and community.
“Historically, luxury titles have lacked diverse coverage. This is an unfortunate truth and as leaders and owners in media, it’s our privilege and opportunity to defy the status quo and ensure we are providing a platform for diverse communities to connect.
“This is a proud moment for Modern Luxury to bring EDITION to life in partnership with Roc Nation and to ensure diverse voices are championed and represented within the luxury space.”
Chief Executive Officer of Modern Luxury Media, Michael Dickey said: “This past year we have doubled down on a community-driven approach in order to fulfill our responsibility of creating new opportunities in the luxury space.
“Our partnership with Roc Nation to launch EDITION marks a pivotal evolution within the industry. We are thrilled to bring on Isoul Harris to join EDITION and ensure that we are bringing the mission to life with integrity, accountability and creativity.”
Education: Computer Network Engineering, Computer Desktop Administration
Fave Song: Destiny's Child 'Dangerously in love'
Fave Colour: Grey.
With £1m what would you do: I would do my part to provide opportunities to the less fortunate. Then do my best to change the world in my own way through sports and talent building.
