SXSW London has officially unveiled the first wave of talent for its 2025 Music Festival, and the lineup is already generating buzz. Taking place from June 2nd to June 7th across Shoreditch, the festival will feature over 100 showcase acts, along with special appearances from Mabel, Alice Glass, NAO, Sasha Keable, and Miraa May.

Festivalgoers can catch live performances at some of East London’s most iconic venues, including Shoreditch Town Hall, Village Underground, XOYO, and 93 Feet East. Music wristbands granting access to all gigs go on sale April 14th, starting at £65 for three days or £99 for the full week. For those looking to experience everything SXSW London has to offer—including its music, film, and conference programming—three-day passes are available now for £595.

The festival’s programming spans genres and celebrates both global underground scenes and rising local stars. The House of R&B will spotlight emerging voices like Mabel, NAO, Sasha Keable, and Miraa May, while the Caribbean Music House will bring the sounds of the diaspora to life with performances from artists like Lila Iké and Seani B’s Bruk Out session.

Additional highlights include the Future of Classical Music series, with performances curated by Classical: Next, Classical Unlocked, and Black Lives in Music. A special queer music showcase featuring Queen Priyanka will celebrate LGBTQ+ artistry, and the electronic and underground club scenes will come alive through immersive sets by Alice Glass, Mono, and Saliah.

With a vision to spotlight international underground movements and pioneering artists, SXSW London aims to be more than just a music festival. Organizers estimate it will generate over £75 million in direct economic impact for the city and the UK, reinforcing its role as a major cultural and creative force.

Mingle