Squid Game is on track to provide a massive payday to Netflix only days after being hailed as the platform’s largest series premiere of all time.
According to internal projections acquired by Bloomberg, the South Korean series would net the streamer about $900 million. Squid Game is estimated to generate $891 million in “impact value,” a statistic based on subscription viewership while costing $21.4 million to produce.
The report comes just days after the series exceeded 111 million views on Netflix, becoming the platform’s biggest launch for a new program and surpassing Bridgerton, which held the record with 82 million first-month viewers following its premiere last Christmas.
Squid Game has officially reached 111 million fans — making it our biggest series launch ever! pic.twitter.com/SW3FJ42Qsn
— Netflix (@netflix) October 12, 2021
As of this writing, there has been no official word on when production for the season will begin, but the streamer has stated that it is more than willing to accommodate whatever demands the show’s creator, Hwang Dong-hyuk, may require to make this a reality.
Netflix’s Global TV head, Bela Bajara told Vulture that, the future of ‘Squid Game’ depends entirely on its creator, Hwang-hyuk, who happens to be currently engaged with “a film and other things he’s working on,” and that they’re “trying to figure out the right structure for him.”
Hwang also spoke to The Times about what the plot for season two could be based upon, saying that it could focus on “the issue with police officers,” explaining that, “While I was writing season one, I thought about the stories that could be in season two if I get to do one—one would be the story of the Frontman.”
He went on:
“I think the issue with police officers is not just an issue in Korea. I see it on the global news that the police force can be very late on acting on things—there are more victims or a situation gets worse because of them not acting fast enough,” he said. “This was an issue that I wanted to raise. Maybe in season two I can talk about this more.”
Assuming Season 2 is given the go-ahead, Hwang may consider bringing onboard more writers and hiring directors, as opposed to the first season, which saw him take on both roles for all nine episodes.






