KidSuper, the visionary fashion brand founded by Colm Dillane, has officially ventured into the music world with the launch of its own record label, KidSuper Records.
The label’s debut single, “Big In Da Game,” is a powerhouse collaboration featuring UK rap legend Giggs and American rapper Quavo.
The collaboration took shape after Giggs and Dillane connected in Brooklyn, sharing a vision that transcended fashion and music. Quavo joined the project after witnessing KidSuper’s innovative STRING THEORY A/W 24 show at Paris Fashion Week, a performance art piece that sparked his interest in blending fashion and music in new ways.
The track’s music video brings the collaboration’s creative chemistry to life, starring Giggs, Quavo, and Dillane himself. Inspired by ‘Peaky Blinders’ and ‘Snatch,’ the visuals merge cinematic grit with street style, capturing the bold, boundary-pushing ethos KidSuper is known for.
ASTRONOMICAL pic.twitter.com/58NZdBfuNe
— GIGGS (@officialgiggs) October 22, 2024
KidSuper’s move into music feels like a natural evolution, as KidSuper has long integrated music into the brand’s DNA, collaborating with artists such as Kehlani, The Rolling Stones, and Ed Sheeran. Dillane reflected on this journey, saying, “Since Day 1, music has always been an integral part of KidSuper—from housing artists, to making album art, merch collaborations, hosting pop-ups, etc. KidSuper Records was always a pipe dream… And it’s crazy to think that something that started as an idea over 10 years ago has now evolved into a real song, debuted at Paris Fashion Week, with Giggs and Quavo, out on our very own record label. Wild.”
Giggs, widely regarded as a pioneer in UK rap with iconic collaborations including those with Drake and Ed Sheeran, expressed his excitement about the project, saying, “Really excited to share with the world this cool collaboration, blending different worlds. Fashion. Hip Hop. UK rappers. U.S. rappers.”
This high-profile launch marks an ambitious new chapter for KidSuper, expanding its creative influence from the runway to the recording studio, and setting the stage for what promises to be a fresh and innovative label in the music industry.
Take in the visual treatment for “Big In Da Game” above.
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With £1m what would you do: I would do my part to provide opportunities to the less fortunate. Then do my best to change the world in my own way through sports and talent building.
