Amelia Dimoldenberg is joining forces with Formula 1® for a brand-new YouTube series titled Passenger Princess, premiering globally on October 15, 2025. The four-part weekly show, created and produced by Dimz Inc., Amelia’s own creative studio, will air every Wednesday on her YouTube channel.
In Passenger Princess, Amelia sets out to learn how to drive, with the help of some of the world’s biggest Formula 1® stars, including George Russell, Ollie Bearman, Oscar Piastri, and Carlos Sainz. Blending her signature deadpan humor and quirky interview style with the thrill of F1 racing, the series promises a mix of charm, chaos, and speed.
Speaking about the new series, Amelia described the collaboration as a career highlight. “My dream has always been to tell stories and work with great collaborators, so I’m proud to be working with such an iconic and recognised brand as F1 on this latest original series,” she said. “Although I don’t know how to drive, I’m excited to put my well-established passenger—and interviewing—skills to good use.”
The partnership marks Formula 1®’s continued effort to connect with younger audiences through unexpected creative collaborations. The show was filmed at the 2025 FORMULA 1 MOËT & CHANDON BELGIAN GRAND PRIX, showcasing the sport’s vibrant culture in a playful, accessible way. Formula 1® now boasts over 820 million fans worldwide, with 43% under the age of 35 and 42% female, up from 37% in 2018—a testament to its expanding reach and modern media strategy.
Founded in 2018, Dimz Inc. has become a hub for original, personality-driven entertainment. The studio has produced a range of acclaimed projects, from the beloved Chicken Shop Date and Amelia’s Cooking Show to a Nike short film featuring the Lionesses, and the socio-political vox-pop series Who Cares?. Amelia’s unique ability to blend humor with authenticity has made her one of the most distinctive creative voices in British pop culture.
Ian Holmes, Formula 1®’s Chief Media Rights & Broadcasting Officer, praised the collaboration, saying, “Amelia has one of the most distinctive and entertaining voices in culture today. We’re thrilled to be putting her in the driving seat on a Formula 1 track and offering some help from a few good drivers we know.”
Emily Prazer, Chief Commercial Officer, added, “This collaboration with Dimz Inc. marks the latest partnership from Formula 1® to engage with its rapidly growing demographic of young fans. Passenger Princess will combine Amelia’s wit and charm with the drama and excitement of Formula 1® at one of the sport’s most iconic circuits. We can’t wait for fans to see it.”
With Passenger Princess, Amelia Dimoldenberg brings her signature awkward humor to the fast-paced world of Formula 1®, offering viewers a lighthearted and fresh look at the racing universe.
Education: Computer Network Engineering, Computer Desktop Administration
Fave Song: Destiny's Child 'Dangerously in love'
Fave Colour: Grey.
With £1m what would you do: I would do my part to provide opportunities to the less fortunate. Then do my best to change the world in my own way through sports and talent building.
