Twitter has launched its new Fleets feature worldwide.
📣 Starting today, Fleets will be rolling out globally for everybody on Twitter! 🧵 pic.twitter.com/s7qxipVpVo
— Kayvon Beykpour (@kayvz) November 17, 2020
The feature was initially developed by the Twitter teams as a ‘lower pressure way’ to join in for people who might otherwise feel uncomfortable throwing out a standard tweet.
Joshua Harris the design director and Sam Haveson the product manager shared, “Fleets are for sharing momentary thoughts-they help start conversations and only stick around for 24 hours.”
By way of pre-launch, the team tested in Brazil, Italy, India, and South Korea and discovered that many users, especially those newer to the site, found the Fleets feature to be an ‘easier’ option for sharing their thoughts.
A Fleet can consist of text, tweet reactions, photos, or videos and you can also choose from several customizable backgrounds and text options, like the stories experience on Instagram or Snapchat.
Twitter is set to start testing another new feature that should be familiar to Clubhouse users, voice chat rooms. The first wave of testing, Twitter will provide first access privileges to ‘women and people from marginalized backgrounds.’