NFL, Pepsi and Roc Nation announced this Thursday that the three-time Grammy Award Winner will be the headline performer on February 7th at Raymond James Stadium in Tampa, Florida.
The Weeknd in his statement said, “We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. I’m humbled, honoured and ecstatic to be the centre of that infamous stage.”
The #PepsiHalftime Show on @CBS featuring @theweeknd is sure to be nothing short of transcendent 🙌 @Pepsi @rocnation #SBLV pic.twitter.com/EkG3eGaHRO
— NFL (@NFL) November 12, 2020
Jay-Z founder of Roc Nation also said, “The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry. This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”
LV813 pic.twitter.com/KlQBQr5zGA
— The Weeknd (@theweeknd) November 12, 2020
The NFL’s chief media and business officer Brian Rolapp also shared, “We are thrilled to have The Weeknd join us in Tampa Bay on the Pepsi Halftime Stage. Halftime show performances have a history of excellence and creativity and we look forward to seeing what he will bring to Super Bowl LV.”
Roc Nation and Emmy-nominated producer Jesse Collins will serve as co-executive producers of the halftime show. The game and halftime show will air live on CBS.
This will be the second year of collaboration between the NFL, Pepsi and Roc Nation.
The Weeknd joins the list of celebrated musicians who have played during Super Bowl halftime shows including Madonna, Beyonce, Coldplay, Katy Perry, U2, Red Hot Chili Pepper, Lady Gaga, Michael Jackson and last year’s duo of Shakira and Jennifer Lopez.
