The Weeknd teased the impending advent of his ‘new era’ by sharing a sneak peek of a new song.
After announcing his departure from the ‘After Hours’ phase at the 2021 Billboard Songs Awards in May, the singer has been teasing new music for months.
The Canadian star previously said..I would “like to thank God that I don’t have to wear that red suit any more,” referring to the attire he wore frequently during his “After Hours” campaign.
Taking to social media, Abel changed his profile picture on several platforms, before sharing a tweet, captioned, “f*ck it…..IT STARTS TONIGHT.”
fuck it … IT STARTS TONIGHT
— The Weeknd (@theweeknd) August 2, 2021
The follow-up tweet then featured a snippet of a new track, which can be heard below.
— The Weeknd (@theweeknd) August 2, 2021
Tesfaye has hinted that a new era is approaching. The musician deleted all of his Instagram postings, including his profile photo, a few days ago, and advised followers on Twitter to “say their final goodbyes.”
say your final goodbyes… 🌅
— The Weeknd (@theweeknd) July 29, 2021
For weeks now, the superstar singer has taken to social media to tease the arrival of new music alongside a new era. In a series of tweets starting in July, the ‘Blinding Lights’ hitmaker expressed his excitement for the upcoming body of work to his fans, which got everyone hyped too.
can’t believe we’re here. feels like yesterday we were there… but now… we’re here. not there.
— The Weeknd (@theweeknd) July 28, 2021
the countdown has begun… in my head
— The Weeknd (@theweeknd) July 29, 2021
anyways ima feed ya’ll soon. pbj for your ears. 🌅
— The Weeknd (@theweeknd) July 28, 2021
XO #1 … the dawn is coming
— The Weeknd (@theweeknd) July 7, 2021
really proud of this one. wow…
— The Weeknd (@theweeknd) July 13, 2021
massaging it now, being sweet to it. giving it some tlc… 🤌🏾 🎶
— The Weeknd (@theweeknd) July 13, 2021
transitional stage almost done…
— The Weeknd (@theweeknd) July 20, 2021






