To commemorate the premiere and the show’s cultural impact of ‘The Fresh Prince of Bel-Air, a clothing line ‘Fresh Prince’ featuring jackets, tees, sweatshirts, sweatpants, sock, hats, masks, and bags just launched. This project was inspired by Will Smith and his music partner, DJ Jazzy Jeff.

The “30th Anniversary” collections include 30 items that either pay homage to Smith’s Philadelphia roots or his Bel-Air experience on the show, like starring on the Bel-Air Academy basketball team. The whole line is dripping with the ‘90s fashion trends.


The clothing launch comes off amid the exciting few weeks for fans, as the cast is reuniting to film an HBO Max special which will air around Thanksgiving and a 2-season reboot of the classic sitcom.

Jazzy Jeff said, “This is really a celebration of a legacy and it’s incredible watching the series evolve into a fashion brand and influence an entirely new generation.”

The limited-edition clothing line is available now at the newly launched Fresh Prince Store website.