Days after rumours first surfaced about the legendary rapper joining forces with Def Jam, Snoop Dogg has confirmed the news that he’s joining the label as Executive Creative & Strategic Consultant.
Trumpeting the news on social media, Snoop revealed his new role in a video saying: “Now, you may wonder why, so late in my career, would I wanna work for Def Jam Records. Well lemme tell ya, as a young rapper, Def Jam was the holy grail of Hip-Hop.
“So when I got the opportunity, my main focus on Def Jam [will be] to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game — to diversify their portfolios to be superstars.”
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The decision to have Snoop onboard can be determined as a rather strategic one for the label as Universal Music Chairman/CEO Sir Lucian Grainge said in a statement.
“We’re thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam. Now, why is there so much resin on these contracts?”
In addition, Def Jam’s interim Chairman/CEO Harleston also added: “Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic and entrepreneurial people I know. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam Family.”
We approve of Snoop’s appointment as the rap pioneer has demonstrated over the years his ability to be a role model and help develop the talents of upcoming musicians.
Congratulations to Snoop Dogg.
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