Sainsbury’s in an effort to be more diverse has made a 3 part Christmas Advert, aiming to show Britain’s modernity and diversity.
But somehow, the advert incited anger in some select few people who took to Twitter to share their rage of not being represented in the first release as it shows a black family, enjoying Christmas and opening presents.
I don't see any Chinese or Sikhs in the ad.
— bri0142 (@bri0142) November 16, 2020
Wtf Argos this family looks nothing like me I can’t relate😤😤😤😤😤😤#sainsburysXmas pic.twitter.com/l4SBgrdjyK
— Liv🤠 (@oliviadavis_b) November 17, 2020
“I WiLL nEver ShOp In SaINsburyS AgAin, ThIs IS NoT a RePresEnTatIoN of ME” #sainsburysXmas pic.twitter.com/MAdllzdMxC
— Aylee Theron (@ayleetheron_) November 17, 2020
However, Sainsbury responded with a perfect tweet in response to the attack by the racist bunch.
At Sainsbury's, we want to be the most inclusive retailer. That's why, throughout all our advertising we aim to represent a modern Britain, which has a diverse range of communities. We have three stories of three different families in our advertising. Abbie
— Sainsbury's (@sainsburys) November 15, 2020
Luckily not all people were against the advert as many took to the defense of the Supermarket, making their opinions known too.
Shouldn’t be explaining anything to keep the peace….if that was your one and only advert decent people wouldn’t care. It’s a lovely advert for Christmas with family coming together
— Louise McConnell (@zezzy79) November 17, 2020
Ad was fine. You shouldn't even need to explain that you've made three ads with different families, because there is nothing wrong with featuring a black family. OP is from the 1950s.
— Lucy Snowe🧬 (@_Lucy_Snowe_) November 16, 2020
Who cares? It's not like white people are lacking representation in media. People are people; it's not like you cannot relate to the ad anymore because their skin colour is different to your own.
— Lucy Snowe🧬 (@_Lucy_Snowe_) November 16, 2020
What are your thoughts on the advert?
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