Only 10 minutes after being launched online, Krept and Sasha Ellese Gilbert’s baby skincare range, ‘Nala’s Baby’ has sold out.

The product, which was made available online on Monday (June 20), sold out minutes after being launched, leaving only on-shelf products available to purchase as of press. However, for buyers hoping to purchase online, the Nala’s Baby website will be restocked on Friday (June 24).

Nala’s Baby will be the first British-produced, accessible, and inclusive skincare range for newborns with a perfect zero rating on Think Dirty – a product-rating app dedicated to finding harmful chemicals and risks in personal care products – manufactured from 99 percent natural ingredients.

‘Nala’ is also free from toxins, chemicals, and parabens, and is cruelty-free and tear-free, vegan and eczema-friendly, and 100% recyclable.

Unveiling the line, Krept remarked, “Sasha and I are delighted to finally bring to market our zero rated baby product by Think Dirty, something that all parents can take advantage of for their own babies and children. This was crucial for us as we, like many other parents, struggled to find the right products to use from birth for Nala’s skin.

Adding, “We wanted the range to be available to as many people and for as many skin types as possible, while bringing the magic to bath and bedtime for all families across the UK.”

As they celebrated the product’s newest accomplishment, Krept shared a video of Nala’s first encounter with her namesake product at a store, captioning the post:

“Nala seeing her products in boots for the first time. I cant even explain how this feels😪”