Kelly Rowland teams up with online shopping platform JustFab to create a line of affordable, yet sophisticated pieces for the season, just as it hits its 10th anniversary.
This partnership comes more than a year after her first of several athletic collections for the brand’s sister company, Fabletics.
In an interview with ESSENCE, Kelly Rowland said, “I love how JustFab represents women. I wanted to be on that journey with them. [With] Fabletics and Just Fab [being] sister companies – and I love the team – I jumped at the opportunity. And we have a good time. It doesn’t feel like work. It’s fun.”
The collection is set to be released over three drops (October 15, November 1 and December 1) begins with tan leopard and houndstooth print cardigans, black leather pants, a comfy matching set, and a black kimono sweater- all which boast the opportunity for endless mixing and matching. The October drop also has a shoe range of nine boot variations and an Oxford shoe.
On the collection she said, “[Everything] had to be a classic look, because I swear by anything classic. I shop for my closet now [thinking], ‘Am I going to wear this in 10 years? Am I going to wear this in 20 years?’”
Another aspect of the collection that was particularly important to Rowland is the inclusion of plus-sized options in select styles. She told ESSENCE that when shopping with friends, she’ll personally pass on items which are not available in sizes they can all fit.” I’m surrounded by different women in my life and different body types. I feel like they should always be represented.”
Just days after Rowland’s midnight drop of her new single, ‘Crazy’, comes the collection. Her single is also featured in JustFab’s commercial for the collection. The commercial shows Rowland trying on pieces from the collection was shot in her home while social distancing.