Kanye West made an appearance on Good Morning America on Thursday (Sept. 21), following a string of events involving his recent interactions with Gap and Adidas.

Ye discussed a variety of subjects in the ensuing conversation, including his opinion on social media, which he believes can be utilised both positively and negatively. Ye made an example using vehicle to illustrate how earlier technologies, in this case, may have both positive and harmful effects depending on how they are employed.

“I mean, we can use a car to rush somebody to the hospital or we can use a car and accidentally hit somebody while we’re rushing somebody to the hospital,” Ye explained. “So it’s all in how we use it.”

During his interview with Linsey Davis, Ye also discussed his relationship with Kim Kardashian, for which the multi-hyphenate apologised, saying:

“This is the mother of my children and I apologize for any stress that I have caused. Even in my frustration, because God calls me to be stronger. … I need this person to be least-stressed and [to have] the best, sound mind and as calm as possible to be able to raise those children,” Ye said.

He was then asked whether he felt like he had a say in parenting, to which he admitted to having, however, he said he had to “fight” for this.

Ye said to Davis, “I do have a voice but I had to fight for it. That hurts when you have to, like, scream about what your kids are wearing.”

Sharing what he deems as similarities between his issues at home and his partnership with Gap and Adidas, Ye explained:

“It was all a kind of a disregard for the voice of something that I co-created. I co-created the children, I co-created the product at Adidas, I co-created the product at Gap. There’s a parallel, and the parallel does touch on discrimination.”

Later, Davis inquired about Ye’s plans and his thoughts, seemingly in reference to prospective limitations on Yeezy’s solo operations, where Ye smirked and said that he and his team “got some new lawyers.”

Adding, “We really had to level up and really show ‘em, you know, who’s the new boss in town.”

The discussion then prompted a solution that came up during an interview with Sway, where Ye was urged to sell directly to consumers, a plan which appears to be now in motion.

Ye jokingly said when the topic was raised, saying: “You know what, I will go ahead and say, Sway had the answer. I know people are gonna be like, ‘No!’.”

Ye also discussed his strategy for expanding Donda Academy and revealed that he still has political objectives in mind.

Catch the extended clip below.