Calvin Klein appears to be back and swinging hard with its latest #MyCalvins campaign, also known as the ‘Language of Calvin Klein.’
The campaign featured celebrities who can be termed as creatives and intellects such as Damson Idris, Deb Never, Dominic Fike, Jennie, Francesca Scorsese, Kaia Gerber, and Moses Sumney, who all shared their own video on social media, showing them sporting pieces from the collection, captured by director duo Rubberband.
A statement about the campaign said: “Vignettes of each talent capture individual expressions of language in the real world: reciting routines, daydreaming out loud, putting pen to paper, talking to yourself, letting it out to a stranger, pausing to think, poetry, storytelling.”
It’s not you, it’s me. 👖#MyCalvins @CalvinKlein pic.twitter.com/AbfYnelAAR
— Damson Idris (@DamsonIdris) September 9, 2021
i’m literally in #mycalvins pic.twitter.com/rGYRfDZemY
— Deb Never (@debnever) September 9, 2021
Underwear, trousers, sweatshirts, cropped jackets, and t-shirts with the Calvin Klein monogram are part of the new collection, which is characterized as “elevated modern essentials with an emphasis on comfort and minimalism.”
Waiting for my turn.#MyCalvins @CalvinKlein
📸: @Renellaice pic.twitter.com/REPDxakM3e— Damson Idris (@DamsonIdris) September 9, 2021
Check out the Renell Medrano and Hong Jang Hyun-photographed collection below.
Photo Credit: Twitter/Instagram/Calvin Klein-Renell Medrano and Hong Jang Hyun.
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