With such impressive key marketing campaigns such as the first-ever paid strategic partnership with key players in the industry for BBC Three’s The Rap Game series, and Radio 1’s Annie Mac with leading female digital publisher Refinery29, it’s no surprise Faron landed this job.
While at BBC, Faron has been an instrumental part in helping evolve BBC Radio 1, 1Xtra and Asian Network. His previous position as marketing manager speaks to his success and ability to develop ideas.
Faron McKenzie, new Head of 1Xtra, says: “I am delighted to be able to creatively mould and steer the most culturally relevant leading digital youth radio brand at the epicentre of black music and culture, BBC Radio 1Xtra.
“We are in a thriving time for black entertainment in the UK and overseas powered by a surge of creativity from new and legacy talent who are topping the charts and selling out stadiums. We have new audiences with an insatiable appetite for entertaining linear and digital content that is authentic and unapologetic.
“I am confident in the proven abilities of my new team, with a brand new forthcoming Breakfast Show, and our world renowned DJs. We are set and ready to lead a new dawn in digital radio.”
McKenzie will start his new role in early September.
We can only wait to see what’s next for Faron McKenzie with this new appointment. Congratulations are in order!
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