Ariana Grande, 31, has been unveiled as the latest ambassador for Swarovski. Grande will don the crystal brand’s exquisite collection during her public appearances and will be the face of their promotional efforts, starting with the brand’s 2024 Holiday campaign.
ariana’s first appearance in this role will be unveiled at the end of october with swarovski’s holiday campaign ⊹ ࣪ ˖ https://t.co/vFYyD4EKpX
— Ariana Grande Today ☀️ (@ArianaToday) July 16, 2024
Expressing her excitement, Grande stated, “It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
Giovanna Engelbert, Swarovski’s global creative director, echoed this enthusiasm, saying, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as brand ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
The collaboration arrives ahead of Grande’s much-anticipated deluxe edition of her latest album, “Eternal Sunshine.”
Photo credit: X – Mert Alas and Marcus Piggot.






