Trailblazing Ghanaian singer, AMAARAE, has recently inked a groundbreaking deal with Bad Habit, a leading label and management company.
At the heart of this deal lies a co-partnership with Amaarae‘s own independent label, Golden Child Entertainment Ltd. The joint venture is designed to leverage the strengths of both entities, as Golden Child Entertainment‘s deep understanding of Amaarae’s artistic vision and Bad Habit‘s robust industry network, forms a powerful combination that is set to redefine the rules of artist management and promotion.
🚨ICYMI🇬🇭🎶: Ghana’s @amaarae has joined the impressive roster of US-based label, management & publishing company, Bad Habit; same handlers of @burnaboy via @AtlanticRecords, The Neighbourhood, @KojeyRadical, etc.
Bad Habit will be responsible for Ama’s day-to-day operations &… https://t.co/OdiLldeDmn pic.twitter.com/Pq5p3N7EG0
— Ölele | DTS👨🏾🍳🇬🇭 (@OleleSalvador) April 4, 2024
However, Bad Habit‘s strategy is clear, the firm intends to propel Amaarae‘s music into new territories, with a particular focus on the Asian and South American markets. These regions, with their vast and diverse audiences, present untapped potential for Amaarae‘s unique sound—a blend of Afrobeat, soul, and R&B.
The partnership also paves the way for strategic collaborations with other artists and creatives across different cultures and genres, potentially leading to a fusion of sounds that could redefine music. Additionally, the partnership secures the artist opportunities to high-profile endorsements.
The exciting news comes after a successful album release for the Ghanaian American singer, dubbed, “Fountain Baby.” She now joins Bad Habit‘s esteemed stable of artists, which also includes Grammy Award winner Burna Boy.
Education: Computer Network Engineering, Computer Desktop Administration
Fave Song: Destiny's Child 'Dangerously in love'
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With £1m what would you do: I would do my part to provide opportunities to the less fortunate. Then do my best to change the world in my own way through sports and talent building.
