Alicia Keys has never held back on giving back to the people, and she is at it once more.
The Multi-Talented singer shared more insight to the project during an interview with Billboard.
She said: “We are already seeing the blatant injustices that are going on around us. As an artist, I’m always thinking about how can I use my platform to further racial equity.
This fund is one of the answers and our goal is to empower Black America through investing in Black businesses, Black investors, institutions, entrepreneurs, schools and banks in a way to create sustainable solutions.”
She went on to explain saying:
“The initial goal of $1 billion is to ensure a substantial commitment. Even with that it does not come close to closing the economic gap.
The next steps are to reach out to different industries to invite them to invest in racial justice and create a multi-billion dollar endowment across business sectors.”
She spoke more about the current climate of the country relating to the Black America and why she is determined to do her part to help.
“There is an urgent conversation that is happening across businesses about the importance of investing in Black America.
I’m personally committed to holding corporations and institutions accountable, and in my conversations with the NFL, they reaffirmed their commitment to racial equity.
The prospect of true generational wealth for the Black community is long overdue and I’m grateful to express my purpose as an artist to advance that cause.
I’ve been deeply inspired by the courage of Colin Kaepernick and the determination I have to see this through is meant to honor his commitment to social justice.”
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